Drips

Long-run nurture that respects replies.

Run 30–90 day email and SMS drips that pause the second a lead responds. Perfect for inbound nurture, post-demo follow-up, and buyer journeys.

Included on Pro. Explore CRM on Free.

Buyer nurture · 60 day142 active
Wk 1
Wk 2
Wk 4
·
Wk 8
·
Wk 12
·
Paused · Elena Park replied on Wk 2 email

How it works

Enroll → nurture → pause on reply

Weeks of touch without manual list management — branches by stage when you need them.

01 · Enroll

Branch by stage or source

Different drips for new leads, stalled deals, and post-meeting nurture. Real estate buyer journeys with listing-match automation.

For real estate
Enroll triggers
New inbound lead
Post-demo · no reply 7d
Listing match · buyer drip

02 · Nurture

Email + SMS over weeks

Blend channels without separate tools. Send from connected Gmail or Microsoft 365 on Pro.

Wk 4 · Email · market update
Wk 6 · SMS · check-in
Wk 8 · Email · case study

03 · Pause

Stop when they engage

Reply, meeting booked, or opt-out halts the drip automatically — no spreadsheet scrubbing.

Drip paused · reply detected
Elena Park · Wk 2 email

Use cases

Nurture that runs for months

Long-horizon sequences for buyers, renewals, and re-engagement.

Inbound nurture

30-day welcome for form fills.

Pause on first reply

Post-demo drip

Keep warm between demo and decision.

60-day email + SMS mix

RE buyer journey

Listing-match and open-house follow-up.

Template: 14-day buyer

Renewal nurture

Re-engage accounts before churn.

Branch by contract date

Drips vs Cadences

Long-run vs short-run

Use both — cadences for active outreach, drips for nurture over months.

DRPDrips
  • 30–90 days typical
  • Pause on any reply
  • Branch by stage
  • Best for: nurture
Nurture templates
SEQCadences
  • Days 1–14 typical
  • Outbound focus
  • A/B subject lines
  • Best for: active outreach
Explore Cadences

Built for teams

Deliverability-friendly nurture

Send from your connected mailbox. Every drip touch visible on the lead timeline.

Drip settings
Pause on replyAll channels
Mailbox sendGmail or M365 on Pro
Timeline visibilityAlongside calls + meetings
Template startersRE + SaaS playbooks
Under the hood

Listing-match

RE automation when inventory updates.

Stage branches

Different paths for new vs stalled.

Unlimited on Pro

Run as many drips as you need.

90
day max nurture
0
manual pause on reply
drips on Pro

Our buyer drips run for months and stop the moment someone texts back. No more list exports.

AR
Alex Rivera
Broker · Oakbrook Realty

Try Drips on your workspace

Included on Pro. Fork a nurture template and enroll your first list.