Follow up

Keeps moving while you're busy.

Cadences enqueue after first contact. SMS and email drafts wait for your approval. Stalled leads get nudged — nothing dies between touches.

Included on Pro. Explore the loop on Free with limited usage.

Cadence · Maria LopezActive
D0Call · interested
D1Email · listing picks
D3SMS · showing reminder

Follow up

Enroll → draft → approve

Follow-through runs in the background. You stay in control of what customers actually receive.

01 · Enroll

Queued after capture or call

Form submit or disposition triggers the next cadence. Speed-to-lead for inbound; nurture for buyers still comparing.

Maria Lopez · Meta buyer cadence
D0 · Call task · done
D1 · Email · queued

02 · Draft

AI prepares — you approve

SMS and email drafts land in your queue. Nothing sends to a customer without a human OK.

SMS draft ready · Maria Lopez
Showing reminder · D3 · tap to approve

03 · Stop

Smart-stop on any reply

Email, SMS, or call outcome pauses the sequence — no awkward follow-ups after they respond.

Cadence paused · reply detected
Maria Lopez · Re: Westside listings

Use cases

Sequences for every motion

Outbound, inbound, and real estate playbooks — fork in one click.

SDR outbound

Email → call → SMS over 8 days.

Template: SaaS VP outbound

Inbound speed-to-lead

Instant email + call task on form submit.

Stops when they book a meeting

A/B subject lines

Run variants until confidence is met.

Winner auto-selected

Manager visibility

See where leads drop off per step.

Reply graphs · bulk template edits

Cadences vs Drips

Short-run vs long-run nurture

Cadences for active outreach. Drips for 30–90 day nurture.

SEQCadences
  • Days 1–14 typical
  • Email, call, SMS mix
  • Smart-stop on any reply
  • Best for: active outbound
Build a cadence
DRPDrips
  • 30–90 day nurture
  • Pause on reply
  • Branch by stage
  • Best for: long-run nurture
Explore Drips

Built for teams

CRM-native logging

Every touch logs to the lead timeline. Managers see drop-off without asking reps.

Cadence settings
Smart-stopOn reply across channels
Send identityGmail or M365 mailbox
AI generationPreview before publish
Agent enrollmentWith approval queue
Under the hood

Preset templates

Outbound, inbound, and RE playbooks in-app.

A/B testing

Subject line variants with auto-winner.

Timeline sync

No manual activity entry after sends.

1-click
template fork
0
awkward post-reply sends
3
channels per sequence

Smart-stop alone saved us from so many embarrassing follow-ups. Everything logs to the timeline.

AR
Alex Rivera
Broker · Oakbrook Realty

Try Cadences on your workspace

Included on Pro. Fork a template and enroll your first list today.