BoomTown alternative for real estate brokerages
BoomTown serves brokerages with lead gen and CRM. FlowForce fits when your bottleneck is follow-up execution — not just lead delivery.
Choose FlowForce when ISA execution is the bottleneck. Choose BoomTown when their lead gen + CRM bundle is your primary growth engine.
Built for Real estate agents
Last reviewed:
Should you switch?
An honest split — when FlowForce is the better fit and when staying put makes sense.
Choose FlowForce if…
- ISA-first cadences and dialer
- Lead timeline with every touch logged
- Templates for portal and open-house sources
- Ask Flow for manager coaching on stuck leads
- Integrations for email, calendar, and Zoom
Keep BoomTown if…
- BoomTown powers your entire lead gen + CRM contract with the brokerage.
- You rely on BoomTown-specific lead programs and co-marketing.
- Switching cost is high mid-franchise renewal.
Why teams leave BoomTown
- 1Leads arrive but ISAs cannot work them fast enough in the current UI.
- 2You want one timeline for calls, texts, and emails per lead.
- 3Brokerage leadership needs AI visibility without a massive re-platform.
- 4Cost per ISA seat matters as you scale inside sales.
What it costs vs BoomTown
Three common scenarios — see the full breakdown on the comparison page.
| Scenario |   | BoomTown | Best value |
|---|---|---|---|
| 5-person ISA team | ~CA$100/mo billed yearly · all-in | Brokerage contract pricing | FlowForce |
| Lead gen + CRM bundle | ISA layer only | Full BoomTown stack | BoomTown |
| ISA-only on BoomTown leads | Purpose-built execution | Paying for unused CRM features | FlowForce |
Switching from BoomTown
Most ISAs connect email and launch speed-to-lead cadences within a day.
- 1
Identify lead sources and pipeline stages to migrate first
- 2
Export active pipeline and contacts from BoomTown (CSV)
- 3
Map ISA ownership, stages, and tags in FlowForce
- 4
Rebuild speed-to-lead cadence for top BoomTown lead sources
- 5
Connect Gmail or Outlook and enable parallel dialer for ISAs
- 6
Run a 30-day parallel follow-up period on one ISA team
- 7
Cut over reporting once call and sequence volume validates the switch
FlowForce vs BoomTown at a glance
Five capabilities outbound teams compare first.
| Capability | | BoomTown |
|---|---|---|
| Best for ISA conversion | Cadences + dialer native | Lead gen + CRM bundle |
| Lead gen | Not included | Core strength |
| Parallel dialer | Dial up to 5 prospects simultaneously | Often external |
| Email sequencing | Native cadences | Routing + tasks |
| Speed-to-lead | Automated cadences | Routing rules |
Templates to fork
Import-ready cadences to launch after you switch.
From teams that switched
“Forecasting used to be a Friday afternoon ritual of reading minds. With FlowForce we have a real number, by Tuesday, that finance trusts. The team is happier and so am I.”
Common questions
Pricing, migration, and fit — short answers.
Does FlowForce generate leads?
BoomTown vs Lofty
Comparison table
Brokerage reporting
Honest fit
Related guides
FlowForce vs BoomTown
Full feature table, pricing, and decision guide.
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Try FlowForce free
One seat is free forever. Connect email and launch your first cadence in minutes.