Lofty alternative for real estate teams

Lofty (formerly Chime) combines CRM and marketing for many teams. FlowForce is built for brokers who prioritize ISA speed-to-lead and outbound follow-up.

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Why teams leave Lofty

  • ISAs need phone-heavy workflows with sequences tied to each lead.
  • You want AI call summaries without juggling multiple apps.
  • Teams are paying for marketing features they do not use daily.
  • Open-house and Zillow leads need automated first touch in minutes.

What FlowForce adds

  • Cadences with smart-stop on reply
  • Built-in dialer and inbox sync
  • Meeting Assistant for buyer consultations
  • Open house and nurture templates
  • Straightforward migration from other RE CRMs

When Lofty is the better fit

  • You depend on Lofty-built websites and ad programs as your core stack.
  • Lead routing rules in Lofty are deeply customized and working well.
  • You have no ISA team — agents only need light CRM.

Migration checklist

  1. 1

    Export leads and pipeline stages from Lofty.

  2. 2

    Import into FlowForce with field mapping.

  3. 3

    Rebuild speed-to-lead cadence for portal sources.

  4. 4

    Train ISAs on dialer and cadence launch from the lead page.

Templates to fork

open house follow upreal estate buyer nurture

FAQ

Is Lofty the same as BoomTown?
Lofty evolved from Chime; BoomTown is a related brand in the RE tech space. Evaluate each vendor separately.
Can FlowForce replace Lofty for ISAs only?
Yes. Some brokerages run FlowForce for ISA outbound while keeping marketing tools elsewhere during transition.
Templates for open houses?
Yes — fork our open house follow-up template in the library.
Side-by-side comparison
Read FlowForce vs Lofty for an honest feature breakdown.
Pricing
FlowForce offers a free seat. Compare total Lofty seat + add-on cost vs Pro.

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