Lofty alternative for real estate teams

Lofty (formerly Chime) combines CRM and marketing for many teams. FlowForce is built for brokers who prioritize ISA speed-to-lead and outbound follow-up.

Choose FlowForce for outbound ISA execution and unified dialer cadences. Choose Lofty when your Lofty marketing stack is central to how you acquire leads.

Built for Real estate agents

Last reviewed:

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Should you switch?

An honest split — when FlowForce is the better fit and when staying put makes sense.

Choose FlowForce if…

  • Cadences with smart-stop on reply
  • Built-in dialer and inbox sync
  • Meeting Assistant for buyer consultations
  • Open house and nurture templates
  • Straightforward migration from other RE CRMs

Keep Lofty if…

  • You depend on Lofty-built websites and ad programs as your core stack.
  • Lead routing rules in Lofty are deeply customized and working well.
  • You have no ISA team — agents only need light CRM.

Why teams leave Lofty

  • 1ISAs need phone-heavy workflows with sequences tied to each lead.
  • 2You want AI call summaries without juggling multiple apps.
  • 3Teams are paying for marketing features they do not use daily.
  • 4Open-house and Zillow leads need automated first touch in minutes.

What it costs vs Lofty

Three common scenarios — see the full breakdown on the comparison page.

ScenarioFlowForceFlowForceLoftyBest value
Solo agentFree seat or CA$25/mo · dialer includedAgent + marketing tiersDepends
5-person ISA team~CA$100/mo billed yearly · all-inPer-seat + marketing bundleFlowForce
Marketing-heavy brokerageISA execution layer onlyFull Lofty platformLofty

See full cost comparison →

Switching from Lofty

Most ISAs connect email and launch speed-to-lead cadences within a day.

  1. 1

    Export leads, pipeline stages, and lead sources from Lofty (CSV)

  2. 2

    Map ISA owners, tags, and custom fields in FlowForce

  3. 3

    Rebuild speed-to-lead and open house cadences first

  4. 4

    Connect Gmail or Outlook for inbox sync on every lead record

  5. 5

    Set up parallel dialer queues for ISAs before brokerage-wide rollout

  6. 6

    Keep Lofty marketing short-term if ads and sites stay on Lofty

  7. 7

    Cut over ISA reporting once call and sequence volume validates the switch

Migration overview

FlowForce vs Lofty at a glance

Five capabilities outbound teams compare first.

CapabilityFlowForceFlowForceLofty
Parallel dialerDial up to 5 prospects simultaneouslyOften via integrations
Email sequencingNative multi-channel cadencesRules-based automation
Inbox syncGmail & Outlook on the lead recordEmail integration
AI assistanceAsk Flow + Meeting AssistantPlatform features
Pricing modelFree seat + Pro + usage walletPer-seat + platform tiers

See full feature comparison →

Templates to fork

Import-ready cadences to launch after you switch.

Cadence · 6 steps · 14 days

Open-house follow-up

QR-code lead capture → 14-day showing and nurture cadence after every open house.

Cadence · 8 steps · 21 days

Real estate buyer nurture

Catch new buyer leads from open houses and online forms. Drip listings that match their criteria for three weeks.

From teams that switched

“Open houses used to mean a sticky paper sign-in sheet and zero follow-up. With FlowForce, every visitor gets the right listings on Sunday morning and I'm booking three showings a week without lifting a finger.”
Deanne
Agent, RE/MAX

Common questions

Pricing, migration, and fit — short answers.

Is Lofty the same as BoomTown?
Lofty evolved from Chime; BoomTown is a related brand in the RE tech space. Evaluate each vendor separately.
Can FlowForce replace Lofty for ISAs only?
Yes. Some brokerages run FlowForce for ISA outbound while keeping marketing tools elsewhere during transition.
Templates for open houses?
Yes — fork our open house follow-up template in the library.
Side-by-side comparison
Read FlowForce vs Lofty for an honest feature breakdown.
Pricing
FlowForce offers a free seat. Compare total Lofty seat + add-on cost vs Pro.

Related guides

FlowForce vs Lofty

Full feature table, pricing, and decision guide.

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Try FlowForce free

One seat is free forever. Connect email and launch your first cadence in minutes.

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