Agencies often sell HubSpot to clients but struggle with their own internal outbound — or pay for client portals they do not need. FlowForce is a sales execution CRM for agency SDR and AE teams.
Choose FlowForce for outbound SDR and AE workflows with native dialer and cadences. Choose HubSpot when marketing, service, and sales must share one heavily customized HubSpot portal.
Built for SDR teams
Last reviewed:
An honest split — when FlowForce is the better fit and when staying put makes sense.
Three common scenarios — see the full breakdown on the comparison page.
| Scenario | ![]() ![]() | HubSpot | Best value |
|---|---|---|---|
| Solo founder, outbound | Free seat or CA$25/mo · dialer included | CRM free · paid hubs for sequences + dialer | FlowForce |
| 5-person SDR team | ~CA$125/mo · all-in (CA$12 promo: ~CA$60) | ~US$450–500/mo · Sales Hub Pro + dialer | FlowForce |
| Marketing-heavy inbound | Not built for marketing automation | Marketing Hub, scoring, attribution | HubSpot |
Most teams connect email and launch a first cadence in under a day.
Export or connect HubSpot — contacts, companies, deals, and owners via integration wizard or CSV
Map custom properties, pipeline stages, and lead sources in FlowForce
Recreate or import SDR workflows — cadences, dialer queues, and inbox sync first
Sync email mailboxes (Gmail or Outlook OAuth) so new activity logs on the timeline
Run a parallel period if needed — keep Marketing Hub for inbound while SDRs work in FlowForce
Cut over reporting and manager dashboards once activity volume validates the switch
Five capabilities outbound teams compare first.
| Capability | ![]() ![]() | HubSpot |
|---|---|---|
| Parallel dialer | Dial up to 5 prospects simultaneously | Requires a partner solution |
| Email sequencing | Multi-step cadences with smart-stop on reply | Sales Hub sequences — tier and seat dependent |
| Inbox sync | Send and log email from Gmail or Outlook on the lead record | Gmail and Outlook connected to HubSpot |
| AI assistance | Ask questions, automate follow-up, summarize meetings | AI features available across HubSpot hubs (Breeze) |
| Required add-ons | None for core outbound — dialer & cadences included | Sales Hub, dialer partner, and sequencer often needed |
Import-ready cadences to launch after you switch.
Cadence · 7 steps · 14 days
Cold outbound to SaaS founders
Mix of email, LinkedIn touches, and one short call. Personalized opener pulls from the company's recent news.
Cadence · 5 steps · 10 days
Inbound demo follow-up
For leads who book a demo and ghost. Re-engages with one value-driven email, one case study, and one direct ask.
“I used to spend 90 minutes a day logging activity. With FlowForce I spend zero. My manager sees more pipeline, my partner sees me at dinner.”
Pricing, migration, and fit — short answers.
FlowForce vs HubSpot
Full feature table, pricing, and decision guide.
GoHighLevel alternative for sales teams
Reps need parallel dial and multi-step cadences native to the CRM — not bolted-on workflows.
Best HubSpot alternative
HubSpot's best fit is inbound GTM — outbound teams pay for hubs and partner tools they barely use.
HubSpot alternative for SMBs
HubSpot free CRM is generous — but outbound SMBs hit paywalls on sequences, dialer, and reporting fast.
One seat is free forever. Connect email and launch your first cadence in minutes.