CRM with phone and SMS
Phone and SMS should live on the same CRM timeline as email and cadences — especially for ISAs, SDRs, and speed-to-lead teams.
Last reviewed:
How we evaluated
We ranked CRMs with phone and SMS on native or integrated calling, SMS sequences in cadences, two-way texting on the record, compliance/opt-out handling, and total cost vs separate SMS vendors. June 2026.
- #1
FlowForce
Best for: Teams wanting calls, SMS, email, and cadences on one lead timeline
Pro includes dialer; SMS usage wallet
Pros
- + Native dialer
- + SMS in cadences
- + Activity logged automatically
- + RE and B2B templates
Cons
- – SMS metered via wallet on Pro
Best for: Real estate teams with RE texting workflows
Per seat
Pros
- + RE SMS familiarity
- + Lead hub
Cons
- – Dialer often add-on
- #3
HubSpot
Best for: Teams on HubSpot with SMS integrations
Hubs + SMS
Pros
- + Workflow SMS options
Cons
- – Native depth varies
- – Tier cost
- #4
Close
Best for: SMB calling-heavy teams
Per seat
Pros
- + Calling focus
Cons
- – SMS compare per motion
- #5
Twilio + CRM
Best for: Custom SMS stacks
Dev + usage
Pros
- + Flexible
Cons
- – Build and maintain integration
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CRM with cadences
Cadences should run from the CRM record with smart-stop on reply — not from a separate sequencer that fights your pipeline.
Best CRM with power dialer
Power dialer means reps burn through lists fast — with every call logged on the CRM record, not in a separate app.
Best CRM for outbound sales
Outbound sales means calls, emails, and follow-up at volume — we ranked CRMs that execute, not just store contacts.
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