CRM with phone and SMS

Phone and SMS should live on the same CRM timeline as email and cadences — especially for ISAs, SDRs, and speed-to-lead teams.

Last reviewed:

How we evaluated

We ranked CRMs with phone and SMS on native or integrated calling, SMS sequences in cadences, two-way texting on the record, compliance/opt-out handling, and total cost vs separate SMS vendors. June 2026.

  1. #1

    FlowForce

    Best for: Teams wanting calls, SMS, email, and cadences on one lead timeline

    Pro includes dialer; SMS usage wallet

    Pros

    • + Native dialer
    • + SMS in cadences
    • + Activity logged automatically
    • + RE and B2B templates

    Cons

    • – SMS metered via wallet on Pro
  2. #2

    Follow Up Boss

    Best for: Real estate teams with RE texting workflows

    Per seat

    Pros

    • + RE SMS familiarity
    • + Lead hub

    Cons

    • – Dialer often add-on
  3. #3

    HubSpot

    Best for: Teams on HubSpot with SMS integrations

    Hubs + SMS

    Pros

    • + Workflow SMS options

    Cons

    • – Native depth varies
    • – Tier cost
  4. #4

    Close

    Best for: SMB calling-heavy teams

    Per seat

    Pros

    • + Calling focus

    Cons

    • – SMS compare per motion
  5. #5

    Twilio + CRM

    Best for: Custom SMS stacks

    Dev + usage

    Pros

    • + Flexible

    Cons

    • – Build and maintain integration

Related templates

open house follow up7 day cold outbound

Common questions

Pricing, migration, and fit — short answers.

SMS compliance?
Follow opt-in and local regulations for SMS. FlowForce supports compliant texting workflows on Pro.
RE speed-to-lead?
ISAs text portal leads — see real estate lead follow-up guide.
vs cadences list?
Cadences list focuses on multi-step sequences; this page emphasizes phone + SMS channels.
Updated?
June 2026.
Pricing?
Voice and SMS metered through FlowForce wallet on Pro.

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