FlowForce vs Lofty
Lofty combines CRM and marketing automation. FlowForce optimizes for teams that measure success in contacted leads and appointments set.
Choose FlowForce for outbound ISA execution and unified dialer cadences. Choose Lofty when your Lofty marketing stack is central to how you acquire leads.
At a glance: who wins?
Scan the column that matches your job. More use cases on your side means stronger fit.
4 wins- ISA outbound at scale
- Parallel dialer for ISAs
- Speed-to-lead cadences
- AI on lead timeline
- Lofty ads and websites
- Marketing-led acquisition
- Hybrid — keep Lofty marketing
FlowForce vs Lofty: cost comparison
One table — scenario, what you pay, and who wins on value. Scan the “Best value” column first.
| Scenario | | Lofty | Best value |
|---|---|---|---|
| Solo agent | Free seat or CA$25/mo · dialer included | Agent + marketing tiers | Depends |
| 5-person ISA team | ~CA$100/mo billed yearly · all-in | Per-seat + marketing bundle | FlowForce |
| Marketing-heavy brokerage | ISA execution layer only | Full Lofty platform | Lofty |
| ISA-only rollout | Purpose-built — no unused marketing | Paying for full suite | FlowForce |
| Pricing model | Per-seat · payment → wallet credit | Per-seat + platform tiers | — |
FlowForce vs Lofty: feature & use case comparison
Icons show included, add-on, or not available — read the cell text, not checkmarks alone.
| What you need | | Lofty |
|---|---|---|
| Fit & time-to-value | ||
| Best for ISA outbound | Cadences + dialer native | ~CRM + marketing suite |
| Best for marketing-led teams | ~Sales execution layer | Ads, sites, automation |
| Learning curve | Low — ISAs productive fast | Moderate — full platform |
| Time to first value | Same day — ISA cadence live | Days — platform setup |
| ISA team onboarding | Dialer + sequences day one | ~Platform training required |
| Outbound execution | ||
| Parallel dialer | Up to 5 lines at once | Often via integrations |
| Email sequencing | Native cadences | Rules-based automation |
| Speed-to-lead | Cadence on lead create | Automation rules |
| SMS sequences | Native on timeline | ~Platform-dependent |
| Open house flows | RE cadence templates | Built-in programs |
| Marketing & platform | ||
| Websites & ads | Not included | Core Lofty stack |
| AI on leads | Ask Flow + Meeting Assistant | Platform features |
| Lead gen programs | ~Import + workflows | Lofty acquisition tools |
Switching from Lofty
- Export leads, pipeline stages, and lead sources from Lofty (CSV)
- Map ISA owners, tags, and custom fields in FlowForce
- Rebuild speed-to-lead and open house cadences first
- Connect Gmail or Outlook for inbox sync on every lead record
- Set up parallel dialer queues for ISAs before brokerage-wide rollout
- Keep Lofty marketing short-term if ads and sites stay on Lofty
- Cut over ISA reporting once call and sequence volume validates the switch
From teams that switched
“Open houses used to mean a sticky paper sign-in sheet and zero follow-up. With FlowForce, every visitor gets the right listings on Sunday morning and I'm booking three showings a week without lifting a finger.”
Common questions
Pricing, migration, and fit — short answers.
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