What Meta attribution shows
- Leads or contacts created from Meta forms
- Contacted rate after intake
- Meetings booked
- Deals created or won
- Revenue connected to Meta-sourced records


Before trusting the report
- Confirm Meta Lead Ads integration is connected
- Map forms to the right Flowforce fields
- Keep source and campaign fields intact
- Link deals back to the original contact or lead
Common issues
- No Meta rows — check integration connection and form mapping
- Deals missing — verify deal is linked to the source record
- Wrong campaign — review Meta form and campaign mapping