Choose your path: real estate vs B2B sales

Week-one playbooks after the universal quick start — capture, pipeline, follow-up, and measurement.

7 min readUpdated June 2026

Before you begin

Complete the Quick start checklist first. Then pick the track that matches how contacts or leads enter your business.

Video walkthrough placeholder comparing the real estate Contacts workflow with the B2B sales Leads workflow.
Video: Choose your Flowforce path
Video walkthrough placeholder comparing the real estate Contacts workflow with the B2B sales Leads workflow.

Real estate brokerage — week one

  • Day 1 — Capture: open house form → QR test; optional browser companion, Meta Lead Ads, default listing
  • Day 2 — Pipeline: add listings → inquiry form from listing → IDX embed
  • Day 3 — Follow-up: cadence template (email + SMS + call); form assignee + cadence on submit
  • Day 4 — Contact: Phone & SMS → assign line → test Dialer on new contacts
  • Day 5 — Close loop: request showing from listing; review form outcome funnel
Real estate Flowforce workspace with Contacts, Forms, Listings, Cadences, and Schedule visible in the sidebar.
Real estate Flowforce workspace with Contacts, Forms, Listings, Cadences, and Schedule visible in the sidebar.
Open house lead capture flow showing a QR form submission becoming a new contact and follow-up cadence.
Open house lead capture flow showing a QR form submission becoming a new contact and follow-up cadence.

B2B / sales — week one

  • Day 1 — Pipeline: CSV import or manual leads; connect email (Pro) → triage Inbox queues
  • Day 2 — Outreach: cadence template (demo follow-up or nurture); verify emails before send steps
  • Day 3 — Capture: Contact us or Demo request form → embed on website
  • Day 4 — Team (Pro+): invite teammate → assign leads → shared cadence templates
  • Day 5 — Measure: Performance dashboard and deals pipeline
B2B sales Flowforce workspace with Leads, Deals, Cadences, Campaigns, Inbox, and Performance visible in the sidebar.
B2B sales Flowforce workspace with Leads, Deals, Cadences, Campaigns, Inbox, and Performance visible in the sidebar.
Leads list for a sales workspace with imported prospects, owners, stages, and next-step filters.
Leads list for a sales workspace with imported prospects, owners, stages, and next-step filters.

Suggested article order

  • Workspace overview → Lead capture forms → Meta Lead Ads → Listings → Cadences → Phone & SMS → Dialer → Schedule

What you should see

You should be able to choose the right learning path for your business and explain why real estate workspaces use Contacts while other industries use Leads.

Ready to try this in FlowForce?

Start free — set up your workspace and follow along with this guide.