Before you begin
- Facebook Page admin access on the account you connect
- Production Meta app needs leads_retrieval approved
Connect Meta Lead Ads
- Integrations → Meta Lead Ads — /dashboard/integrations/meta-lead-ads
- Click Connect Facebook Pages
- OAuth connects every Page you admin; leadgen webhooks subscribe automatically
Map instant forms
- Expand Map forms on a connected Page
- Buyer preset — RE buyer ads (budget, timeline, pre-approval)
- Seller preset — seller / listing ads
- Generic — name, email, phone, notes
- Unmapped forms go to Review queue until mapped
Automation rules
- Override form-default cadence or assignee per ad, ad set, or campaign
- Resolution order: ad → ad set → campaign → form default
- Options populate after leads arrive from those ads
Power dialer auto-queue
- Enable auto-add to power dialer queue on ingest per form or rule
- Assignee must have active power dial session
- Lead needs dialable phone and must not be on do-not-call
Review queue
- Leads queue when email/phone missing, validation fails, or form unmapped
- Fix fields, then Release to CRM or Dismiss spam
Common issues
- Webhook failures — disconnect Page and reconnect
- No leads — confirm ad uses Meta instant form and Page is subscribed
- Auto-queue skipped — check ingest note on lead for reason