Open Campaigns
- Sidebar **Campaigns** (/dashboard/campaigns) — pick Email or SMS
- Email campaigns list — /dashboard/email-campaigns
- SMS broadcast — /dashboard/sms
Campaigns vs Inbox
- Inbox — 1:1 conversations synced from your mailbox
- Campaigns — scheduled one-to-many sends with list metrics
- Use campaigns for newsletters and announcements; cadences for per-lead sequences
Create email campaign
- Campaigns → Email → New campaign
- Select lead segment or filter
- Schedule send; review metrics on campaign detail