Campaigns

Use Campaigns for one-to-many email and SMS sends that are separate from 1:1 Inbox conversations.

6 min readUpdated June 2026

Campaigns vs cadences vs inbox

  • Campaigns: one-to-many sends to a selected audience.
  • Cadences: multi-step follow-up on individual contacts or leads.
  • Inbox: one-to-one conversations and replies.
Video walkthrough placeholder showing the Campaigns hub with Email and SMS campaign cards, recent campaigns, and metrics.
Video: Campaigns overview
Video walkthrough placeholder showing the Campaigns hub with Email and SMS campaign cards, recent campaigns, and metrics.
Campaigns hub with Email Campaigns and SMS Campaigns cards, recent sends, audience counts, and performance metrics.
Campaigns hub with Email Campaigns and SMS Campaigns cards, recent sends, audience counts, and performance metrics.

Use campaigns for

  • Open house announcements.
  • Newsletter or market update sends.
  • Event invitations.
  • Product updates, offers, or reactivation messages.

Before sending

  • Review audience filters.
  • Confirm opt-out and consent rules.
  • Send a test message.
  • Schedule during normal recipient hours.

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