Buyer nurture playbook

Use a simple buyer cadence to follow up after intake, open houses, or inquiries.

6 min readUpdated July 2026

Before you begin

Buyer nurture works best when the Contact has budget, timeline, location, and consent fields from a form or conversation.

Video walkthrough placeholder for setting up a buyer nurture playbook in Flowforce.
Video: Buyer nurture playbook
Video walkthrough placeholder for setting up a buyer nurture playbook in Flowforce.

Suggested cadence

  • Day 0 — thank-you email and SMS if consent exists
  • Day 1 — call attempt
  • Day 3 — listing matches or market update
  • Day 7 — meeting invite
  • Day 14 — check-in and preference refresh
Buyer nurture cadence template with email, SMS, call, wait, and meeting invite steps.
Buyer nurture cadence template with email, SMS, call, wait, and meeting invite steps.
Buyer Contact enrolled in an active nurture cadence.
Buyer Contact enrolled in an active nurture cadence.

What you should see

New buyer Contacts should receive timely follow-up without reps needing to remember every manual step.

Common issues

  • SMS skipped — consent missing
  • Email skipped — mailbox not connected or email invalid
  • No listing matches — add criteria before sending market updates

Ready to try this in FlowForce?

Start free — set up your workspace and follow along with this guide.

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