Best CRM for brokerages
Brokerages need ISA speed-to-lead, agent visibility, and honest reporting — not another contact database agents ignore.
Last reviewed:
How we evaluated
We ranked CRMs for brokerages on ISA dialer support, multi-seat visibility, speed-to-lead automation, lead source tracking, cadence depth, and total stack cost. Favors brokerages running ISAs plus producing agents. June 2026.
- #1
FlowForce
Best for: Brokerages rolling out ISA cadences, dialer, and AI with agent pipelines
Free seat; Pro per ISA/agent
Pros
- + ISA + agent on one platform
- + Parallel dialer
- + Manager activity reporting
- + RE templates
Cons
- – Not a franchise marketing suite
- – Migration planning for legacy stacks
Best for: Brokerages on FUB ecosystem
Per-seat
Pros
- + RE routing
- + Partner marketplace
Cons
- – Add-ons for dialer/sequences
- #3
kvCORE
Best for: Franchise marketing + CRM mandate
Brokerage contract
Pros
- + Sites, ads, CRM bundle
Cons
- – ISA execution can feel secondary
- #4
Lofty
Best for: Marketing-led brokerage networks
Varies
Pros
- + Automation depth
Cons
- – Phone-heavy ISA workflows may need supplements
- #5
BoomTown
Best for: Lead-gen + CRM bundle brokerages
Enterprise deals
Pros
- + Lead programs
Cons
- – ISA execution bottleneck common
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Best CRM for real estate
One entry point for real estate CRM rankings — whether you are a solo agent, ISA team, or brokerage evaluating speed-to-lead and outbound follow-up.
Best CRM for real estate teams
Brokerages and ISA teams need shared pipelines, speed-to-lead, and manager visibility — not another agent-only contact book.
Best CRM for real estate agents
We compared tools agents and small teams actually use for follow-up, pipelines, and daily outreach — not just feature checklists.
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