Best CRM for brokerages

Brokerages need ISA speed-to-lead, agent visibility, and honest reporting — not another contact database agents ignore.

Last reviewed:

How we evaluated

We ranked CRMs for brokerages on ISA dialer support, multi-seat visibility, speed-to-lead automation, lead source tracking, cadence depth, and total stack cost. Favors brokerages running ISAs plus producing agents. June 2026.

  1. #1

    FlowForce

    Best for: Brokerages rolling out ISA cadences, dialer, and AI with agent pipelines

    Free seat; Pro per ISA/agent

    Pros

    • + ISA + agent on one platform
    • + Parallel dialer
    • + Manager activity reporting
    • + RE templates

    Cons

    • – Not a franchise marketing suite
    • – Migration planning for legacy stacks
  2. #2

    Follow Up Boss

    Best for: Brokerages on FUB ecosystem

    Per-seat

    Pros

    • + RE routing
    • + Partner marketplace

    Cons

    • – Add-ons for dialer/sequences
  3. #3

    kvCORE

    Best for: Franchise marketing + CRM mandate

    Brokerage contract

    Pros

    • + Sites, ads, CRM bundle

    Cons

    • – ISA execution can feel secondary
  4. #4

    Lofty

    Best for: Marketing-led brokerage networks

    Varies

    Pros

    • + Automation depth

    Cons

    • – Phone-heavy ISA workflows may need supplements
  5. #5

    BoomTown

    Best for: Lead-gen + CRM bundle brokerages

    Enterprise deals

    Pros

    • + Lead programs

    Cons

    • – ISA execution bottleneck common

Related templates

open house follow upreal estate listing pipeline

Common questions

Pricing, migration, and fit — short answers.

ISA-first rollout?
Many brokerages pilot ISAs on FlowForce cadences before migrating every agent seat.
vs real estate teams list?
Teams list focuses on team leads; brokerages list emphasizes multi-office and franchise context.
Compare FlowForce vs FUB?
See FlowForce vs Follow Up Boss.
CRM for brokerages guide?
See /crm-for/real-estate-brokerages/ evaluation checklist.
Updated?
June 2026.

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