Best CRM for real estate

One entry point for real estate CRM rankings — whether you are a solo agent, ISA team, or brokerage evaluating speed-to-lead and outbound follow-up.

Last reviewed:

How we evaluated

We ranked CRMs for real estate on speed-to-lead, ISA dialer support, cadences/SMS, RE templates, team visibility, and total cost including add-ons. This page is the umbrella guide — see linked lists for agents, teams, brokerages, and Zillow-specific picks. June 2026.

  1. #1

    FlowForce

    Best for: Agents, ISAs, and brokerages that want CRM, cadences, dialer, and AI in one workspace

    Free seat; Pro for ISA dialer

    Pros

    • + RE templates (open house, nurture)
    • + Parallel dialer for ISAs
    • + Ask Flow on lead history
    • + Free seat to start

    Cons

    • – Not a full IDX marketing suite
    • – Franchise kvCORE contracts may slow full migration
  2. #2

    Follow Up Boss

    Best for: Brokerages standardized on the RE lead hub ecosystem

    Per-seat RE pricing

    Pros

    • + Strong RE partner network
    • + Lead routing
    • + Familiar to brokerages

    Cons

    • – Dialer and sequences often need add-ons
  3. #3

    kvCORE

    Best for: Franchise brokerages wanting marketing + CRM bundle

    Brokerage-level

    Pros

    • + Websites and ads modules
    • + Brokerage-scale platform

    Cons

    • – Heavy for ISA-only rollout
    • – Contract complexity
  4. #4

    Best for real estate agents

    Best for: Solo agents and small producer teams — see dedicated rankings

    See dedicated list

    Pros

    • + Focused on solo setup and daily follow-up

    Cons

    • – Not a substitute for team/ISA list
  5. #5

    Best for real estate teams

    Best for: Brokerages and ISA teams — see dedicated rankings

    See dedicated list

    Pros

    • + Multi-seat and ISA-focused criteria

    Cons

    • – Not a substitute for solo agent list

Also considered: Lofty · LionDesk · HubSpot for marketing-led brokerages

Related templates

open house follow upreal estate buyer nurture

FAQ

More best-of lists

Best CRM for real estate agents

We compared tools agents and small teams actually use for follow-up, pipelines, and daily outreach — not just feature checklists.

Best CRM for real estate teams

Brokerages and ISA teams need shared pipelines, speed-to-lead, and manager visibility — not another agent-only contact book.

Best CRM for brokerages

Brokerages need ISA speed-to-lead, agent visibility, and honest reporting — not another contact database agents ignore.

Best CRM for Zillow leads

Portal leads decay fast. The right CRM auto-enrolls new Zillow and Realtor.com inquiries into cadences and logs every call and text.

Best AI CRM for realtors

AI should live on the lead timeline — drafting follow-ups from showings and calls, not generic chat in a separate tab.

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