Best CRM for Zillow leads

Portal leads decay fast. The right CRM auto-enrolls new Zillow and Realtor.com inquiries into cadences and logs every call and text.

Last reviewed:

How we evaluated

We evaluated tools for Zillow-style portal leads on speed-to-lead automation (minutes, not hours), SMS and call logging, ISA queue support, lead source tagging, smart-stop on reply, and integration with common portal routing. Marketing-only platforms without sales cadences ranked lower. May 2026.

  1. #1

    FlowForce

    Best for: ISAs and agents who need instant cadences and dialer on portal leads

    Pro for dialer-heavy ISAs

    Pros

    • + Cadences trigger on new leads
    • + SMS + email + call on one timeline
    • + Parallel dialer for ISA teams
    • + Smart-stop when lead replies

    Cons

    • – You still need compliant Zillow routing setup
    • – Not a Zillow Premier Agent product itself
  2. #2

    Follow Up Boss

    Best for: Teams already routing Zillow into FUB

    RE per-seat

    Pros

    • + Common RE integration path
    • + Lead routing familiarity

    Cons

    • – Speed-to-lead depth depends on add-ons
    • – Dialer often separate
  3. #3

    kvCORE

    Best for: Brokerages capturing portal leads into kvCORE marketing stack

    Brokerage-level

    Pros

    • + End-to-end marketing + CRM
    • + Franchise deployments

    Cons

    • – ISA phone workflow may need extra tools
    • – Implementation time
  4. #4

    LionDesk

    Best for: Solo agents with moderate portal volume

    Agent plans

    Pros

    • + Simple setup
    • + Basic automation

    Cons

    • – Weaker for high-volume ISA floors
    • – Limited dialer depth
  5. #5

    HubSpot CRM

    Best for: Teams routing Zillow into HubSpot forms and workflows

    Hub tiers

    Pros

    • + Workflow builder
    • + Marketing attribution

    Cons

    • – Sales sequences need Sales Hub
    • – Five-minute SLA needs careful automation

Also considered: Zapier glue — works until volume breaks · Manual texting — fails past ~10 leads/day

Related templates

open house follow upreal estate buyer nurture

Common questions

Pricing, migration, and fit — short answers.

Does FlowForce integrate with Zillow directly?
Leads typically arrive via email parse, CRM integration, or routing tool you already use. Cadences run once the lead hits FlowForce.
What is a good speed-to-lead time?
Many teams target five minutes for portal leads. Cadences automate first touch; ISAs handle qualification.
ISA team setup
See CRM for real estate ISA teams for must-have features.
Lead follow-up guide
Read real estate lead follow-up guide for playbooks.
Updated
May 2026.

More best-of lists

Best CRM for real estate

One entry point for real estate CRM rankings — whether you are a solo agent, ISA team, or brokerage evaluating speed-to-lead and outbound follow-up.

Best CRM for real estate agents

We compared tools agents and small teams actually use for follow-up, pipelines, and daily outreach — not just feature checklists.

CRM with cadences

Cadences should run from the CRM record with smart-stop on reply — not from a separate sequencer that fights your pipeline.

CRM with phone and SMS

Phone and SMS should live on the same CRM timeline as email and cadences — especially for ISAs, SDRs, and speed-to-lead teams.

Try FlowForce free

One seat is free forever. Connect email and launch your first cadence in minutes.

Start freeView pricing