Broadcast vs inbox
- SMS broadcast sends one message to a selected audience.
- SMS Inbox handles one-to-one replies.
- Cadences send scheduled per-record follow-up.


Create the broadcast
- Open Bulk SMS or Campaigns -> SMS.
- Choose the sending number.
- Select a segment or filters.
- Write the message.
- Review estimated recipients, credits, and exclusions.
After sending
- Review queued, sent, delivered, failed, and opted-out counts.
- Handle replies from Inbox.
- Update records that requested no further contact.
