Unsubscribe and resubscribe

Understand recipient unsubscribe, resubscribe, and preference-link states for email and SMS compliance.

5 min readUpdated July 2026

What recipients see

  • Unsubscribe link from email or message footer
  • Preference or confirmation page
  • Success state after opt-out
  • Error state when a token is invalid or expired
  • Resubscribe path when your workspace policy supports it
Video walkthrough placeholder showing unsubscribe page, success state, error state, and resubscribe flow.
Video: Unsubscribe and resubscribe
Video walkthrough placeholder showing unsubscribe page, success state, error state, and resubscribe flow.
Public unsubscribe page showing recipient email, unsubscribe confirmation, success message, and support link.
Public unsubscribe page showing recipient email, unsubscribe confirmation, success message, and support link.

What changes in Flowforce

  • Email opt-out blocks email automation
  • SMS STOP blocks SMS automation
  • Do-not-contact may block multiple channels
  • Opt-out activity should appear on the record timeline or compliance fields

Common issues

  • Invalid link — ask recipient to use latest message link
  • Recipient still receives messages — check campaign, cadence, and manual send settings
  • Need resubscribe — document consent before changing status

Ready to try this in FlowForce?

Start free — set up your workspace and follow along with this guide.

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