Cadence eligibility

Understand why cadence steps send, skip, pause, or wait for manual action.

7 min readUpdated June 2026

Where eligibility appears

Eligibility appears during enrollment and on active cadence steps. Use it to fix missing fields before assuming the cadence is broken.

Video walkthrough placeholder showing cadence enrollment and active step eligibility reasons for email, SMS, call, and manual steps.
Video: Understand cadence block reasons
Video walkthrough placeholder showing cadence enrollment and active step eligibility reasons for email, SMS, call, and manual steps.
Cadence step details showing eligible, skipped, paused, and blocked states with reason text.
Cadence step details showing eligible, skipped, paused, and blocked states with reason text.

Email reasons

  • No email address on the record.
  • Email address is not verified or is not deliverable.
  • The contact or lead is marked do-not-email.
  • The mailbox is disconnected or the sender lacks permission.

SMS reasons

  • No phone number or unverified phone number.
  • Phone is not a mobile number.
  • Missing marketing consent where required.
  • STOP opt-out, do-not-contact, quiet hours, or Phone & SMS setup issue.

Call and manual reasons

  • No assigned owner for the task.
  • Dialer is not connected or the user has no assigned number.
  • Quiet hours or do-not-call policy prevents the call.
  • The previous step is waiting for completion.

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