Pipeline

Listing inquiry forms (IDX)

Per-listing embed snippets with listingPublicId for MLS/IDX pages.

6 min readUpdated June 2026

Workflow

  • Open listing detail → Lead capture → Create inquiry form
  • Copy embed with this listing's public id pre-filled
  • Paste on MLS/IDX property page
  • Submissions attribute to Inquiry on [address]

One form, many listings

You can use one shared listing inquiry form across the site — pass listingPublicId per embed. See Embedding forms for HTML examples.

UTM params

  • Optional utm_source, utm_medium, utm_campaign on hosted form URL
  • Helps compare portal traffic in source labels

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