Part of real estate lead follow-up
Automation should feel personal at the first touch and stay quiet when the lead texts back.
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Start freeHighest ROI: new portal and website leads (speed-to-lead), open-house sign-ins within 48 hours, and long-cycle buyer nurture. Lower priority: one-off referrals you will call manually anyway. FlowForce cadences combine call, SMS, and email steps with wait times and smart-stop on reply.
Minute zero: SMS acknowledging the inquiry. Minute 5–15: call task for ISA or agent. Day 1–3: alternate voicemail and email. Day 4–14: value touches (similar sold, buyer guide). Stop the sequence when they book or opt out. Test copy with your broker’s compliance team.
Cadences often have a defined end; drips run longer (market updates, anniversaries). Use drips for sphere and past clients; cadences for hot inbound. FlowForce supports both — see /cadences/ and /drips/ product pages for how steps work.
When a lead replies “Tuesday at 4 works,” automation should pause and create a task. ISAs qualify; agents run showings. Reassign owner in the CRM when the deal advances so reporting stays clean.
Track time-to-first-touch, reply rate, and appointments set by lead source. Retire steps that never get answers. Compare portal vendors only after your follow-up system is consistent.
Real estate lead follow-up
The best teams treat follow-up as a system — not a reminder on someone's phone. Here is how to design speed-to-lead and nurture that scales.
Real estate SMS automation
Texting scales follow-up when it is permissioned, logged on the CRM, and stops the moment the lead replies.
Speed-to-lead software for real estate
Portal leads cool in minutes. Speed-to-lead software automates first touch and queues the call — it does not replace ISAs.
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