Part of real estate lead follow-up
Texting scales follow-up when it is permissioned, logged on the CRM, and stops the moment the lead replies.
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Start freeSMS gets opened faster for hot portal leads; email carries longer content and attachments. Strong teams mix both in the same cadence: text for speed, email for listings and guides. Log every message on the lead timeline — not from a personal phone with no CRM record.
Know TCPA, state rules, and brokerage policies. Obtain appropriate consent for marketing texts. Honor STOP replies immediately. Avoid cold texting purchased lists. This guide is not legal advice — work with your broker and counsel.
Cadence steps can include SMS with wait times and smart-stop when the prospect responds. Drips support longer nurture tracks. Product details: /phone-sms/ for numbers and texting, /cadences/ for multi-step sequences, and /drips/ for ongoing nurture. Usage draws from your wallet on Pro.
We intentionally did not publish a separate “text automation” URL — the workflows are the same as SMS automation above. Use templates and cadences rather than one-off blasts.
First text: acknowledge the address or inquiry, set expectation for a call, sign with team name. Later texts: specific value (one comparable, one showing slot). Personalize merge fields; avoid spammy ALL CAPS and misleading urgency.
Start free and fork a real estate cadence template in minutes.