Lead sources to track
Tag every lead: Zillow, Realtor.com, open house, referral, sphere, paid social, sign call. Conversion by source tells you where to spend ISA time. Without tags, brokers guess which channels work.
Part of real estate lead follow-up
Lead management is the full lifecycle — capture, route, follow up, qualify, and close — not just a spreadsheet of names.
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Start freeTag every lead: Zillow, Realtor.com, open house, referral, sphere, paid social, sign call. Conversion by source tells you where to spend ISA time. Without tags, brokers guess which channels work.
Typical buyer path: new → contacted → appointment → showing → offer → under contract. Sellers differ. Keep stages few enough that agents actually update them. FlowForce pipelines support buyer, seller, and rental tracks with templates.
A lead in “new” with no activity is a management failure, not a marketing failure. Pair stages with cadences and tasks. The lead follow-up hub covers execution; routing guide covers assignment.
ISAs qualify and book. Agents show and negotiate. Transaction coordinators handle contract — often outside the sales CRM. Clarify who owns each stage so leads do not stall between handoffs.
Evaluate CRM for realtors, CRM for brokerages, and best lists for agents and teams. AI and automation guides explain Ask Flow and cadences. Start free on FlowForce if you are consolidating tools.
Real estate lead follow-up
The best teams treat follow-up as a system — not a reminder on someone's phone. Here is how to design speed-to-lead and nurture that scales.
Real estate lead routing software
Routing decides who owns the lead. Follow-up decides whether anyone talks to them. Best teams connect both in one system.
AI real estate CRM
AI in real estate sales should draft from your timeline — showings, texts, and calls — not generic listing copy in a separate chat tab.
Start free and fork a real estate cadence template in minutes.